30 Leading designers from Africa will be brought together for the first time for Design Network Africa, a new design initiative launched by local company Source. This project will kick off at Arts on Main later this month with a four day workshop and exhibit running from 24 to 27 September, showcasing work by the 30 selected designers and additional work by other leading African designers. The DNA project will run for 36 months, aiming to establish an authentic interaction between the designers to revolutionize the perception of African design in the global Marketplace.

South Africans Heath Nash, Haldane Martin, Dokter&Missus, Imiso and Ronel Jordaan will join designers from Swaziland, Mali, Burkina Faso, Senegal, Ethiopia, Ghana, Botswana, Zimbabwe, Tanzania, Nigeria, Uganda, Mozambique and Kenya.

A curated collection of new products from these designers will represent the project and be marketed to worldwide press and leading retailers around the world, highlighting the work of the program and directing a new market towards each designer.

This inaugural DNA exhibition also functions as a pilot to the PACE Fair, intended as an annual event in Joburg and Africa’s only Contemporary Design Fair. The choice of the Maboneng Precinct for this event will allow visitors to view the site for the proposed Museum of African Design (MoAD) in the precinct which is set to open in early 2012. Watch this space for more news…

For more information about the DNA program, contact Trevyn McGowan at trevyn@source-sa.com or Adam Levin at adamo@telkomsa.net