Seeing as we seem to be green-focused this week, the launch of Earth Addict’s new winter collection is spot on. Earth Addict is one of SA’s leading organic brands dedicated to using organic cottons and natural fibres. The designs encapsulate the global shift to taking time to reconnect with ourselves and the people around us, reconnecting with the earth and simple pleasures. Designs are simple and easy. Timeless pieces where purity plays a key role. It is one thing to eat organic and recycle. Now take it a step further and allow green to become part of your entire mindset, your wardrobe included.