original furniture hire - Saks Corner header
Slick, smart living room lines from Saks Corner | Image by original. Designer Furniture Hire

When DECO was preparing for the recent 100% Design South Africa expo in Joburg, we needed a furniture rental company with a difference. Kitting out our stand with the most stunning pieces, all locally-designed, original. was our dream design partner.

original. is a high-end furniture rental company whose portfolio is comprised of ensembles from South Africa’s foremost designers and manufacturers.

The concept originated from the lack of unique and authentically designed furniture to rent in an industry dominated by the generic ‘white, faux-leather ottoman’. This, together with a growing demand for designer style and quality, left a gap in the market for original. founders Andrew Shelly and Heloise Fourie to step in. They noted the emergence of a consumer who prioritises luxury, value and a standard of excellence, and shows a keen appreciation for the creative innovation of local design talent.

original furniture hire - LSD by Leg Studios
LSD by Leg Studios presents a highly contemporary collection
original furniture hire - Pedersen + Lennard
Innovative industrial modernity by Pedersen + Lennard

Teaming up with four respected South African designer brands – Pedersen + Lennard, LSD by Leg Studios, Vogel and Saks Corner – original. has jointly created collective groupings of lounges and living nodes. These four ensembles, each in their entirety, are now available as furniture rental for any gathering or space, whether private or corporate, as well as for photographic shoots and film productions. Each of the ensembles, embracing of their own intrinsic and personal identity, includes iconic pieces from the brand they represent. The goal is to offer a range of styles, tastes and aesthetics to a diverse clientele.

The four ensembles establish original.’s inaugural portfolio but Andrew and Heloise’s broader vision extends to collaborating with more local design talents in the future and to continually expanding the portfolio.

original furniture hire - Vogel
Coming soon – Vogel furniture will arrive at original. in spring of this year

GET THE LOOK

ELLE Deco at 100 Design NEW
For our stand at 100% Design, our look was relaxed luxe with contemporary touches

See which beautiful pieces the DECO team hand-picked to style our 100% Design stand:

original furniture hire - LSD by Leg Studios2 - Five-seater angle couch
Five-Seater Angle Couch by LSD by Leg Studios
original furniture hire - LSD by Leg Studios2 - cushions
Cool blue hues of comfy scatters softening the lines of our five-seater couch
original furniture hire - Saks corner - small ottoman
Small Ottoman by Saks Corner
original furniture hire - Saks corner - Clarke Chair
Clarke Chair by Saks Corner
original furniture hire - LSD by Leg Studios2 - Konika Lamp
Konika Lamp from LSD by Leg Studios
original furniture hire - LSD by Leg Studios2 - Raw Carry Table
Raw Carry Table from LSD by Leg Studios

WANT TO READ MORE?

Visit original. online to view the full furniture rental portfolio and keep up with the latest new pieces by following them on Facebook, Twitter and Instagram @originalhireSA.

Liked this? Then you’ll love our recap on this year’s 100% Design South Africa.