When DECO was preparing for the recent 100% Design South Africa expo in Joburg, we needed a furniture rental company with a difference. Kitting out our stand with the most stunning pieces, all locally-designed, original. was our dream design partner.
original. is a high-end furniture rental company whose portfolio is comprised of ensembles from South Africa’s foremost designers and manufacturers.
The concept originated from the lack of unique and authentically designed furniture to rent in an industry dominated by the generic ‘white, faux-leather ottoman’. This, together with a growing demand for designer style and quality, left a gap in the market for original. founders Andrew Shelly and Heloise Fourie to step in. They noted the emergence of a consumer who prioritises luxury, value and a standard of excellence, and shows a keen appreciation for the creative innovation of local design talent.
Teaming up with four respected South African designer brands – Pedersen + Lennard, LSD by Leg Studios, Vogel and Saks Corner – original. has jointly created collective groupings of lounges and living nodes. These four ensembles, each in their entirety, are now available as furniture rental for any gathering or space, whether private or corporate, as well as for photographic shoots and film productions. Each of the ensembles, embracing of their own intrinsic and personal identity, includes iconic pieces from the brand they represent. The goal is to offer a range of styles, tastes and aesthetics to a diverse clientele.
The four ensembles establish original.’s inaugural portfolio but Andrew and Heloise’s broader vision extends to collaborating with more local design talents in the future and to continually expanding the portfolio.
GET THE LOOK
See which beautiful pieces the DECO team hand-picked to style our 100% Design stand:
WANT TO READ MORE?
Liked this? Then you’ll love our recap on this year’s 100% Design South Africa.