Design duo Brenda Hart and Gillian Goodwin launch interior design haven OnTrend Box at Florstore

When was the last time you went to a one-stop-shop that fulfilled all your home design questions from the experts who work in the business? With Florstore OnTrend’s new OnTrend Box concept store, that is exactly what you will find. Guest writer Janine Saal went for an inspirational visit.

Located at The Point Shopping Centre in Sea Point, Florstore OnTrend’s brand new interior design showroom – OnTrend Box – showcases all the flooring and home finishing you’ll need to turn your house into a dream home. With the in-store coffee bar and workstations, the homeowner and designer can actually sit under the same roof and collaborate on ideas, giving the client only the best service and expert advice.

What’s more, every season it will be redecorated to keep the home owner and the designer up to date with the latest finishes and flooring.

The starting point was the design duo Brenda Hart and Gillian Goodwin – the heart and soul of 89 Interior Design – using their years of expertise and designer savvy eye to bring us the concept for the Spring 2015 bathroom design. Their contemporary design incorporates materials such as water resistant vinyl from Aspen and Belgotex, template glass by Facet Glass, charcoal tiles from TileToria, a marble-look tile as well as a sculptured basin from Womag.

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Brenda Hart, interior designer and co-founder of the OnTrend Box

The finishing touches include a shower system, complimentary from Hansgrohe, a custom-designed square metal tube towel rail from Glow Innovations and an exquisite array of pendant lighting from Hoi’ Ploy.

When we visited, DECO found the idea of the OnTrend Box to be incredibly interactive, where both designer and homeowner can exchange creative inspiration with a fresh cup of coffee in hand while throwing around ideas that will inspire both to push the limits of home design. It highlights the myriad of ways that you can reinvent any space, bringing concept to reality, no matter what your level of experience and expertise. It would be difficult to walk away not having been inspired.

We asked the duo a few questions regarding their concept and why exactly DECO readers should take note of this new influx of designer influence…

Finishes include a custom-designed square metal tube towel rail from Glow Innovations and an exquisite array of pendant lighting from Hoi’ Ploy.
What brought about the idea to collaborate with Florstore?

After working on the beautiful new Florstore OnTrend showroom with Angelique, the Operations Manager, we were given this very exciting first opportunity to showcase our design expertise and use as many of the beautiful products in the showroom as possible.

What materials would you say are on trend this year for interiors in the home?

Natural finishes like wood and marble are very popular, as well as the new hi-tech lookalike products that are available from Florstore OnTrend. Using a lookalike textures provides higher resistance to long term wear and tear and better value for money. Metallics in various tones – especially gold, copper and silver create a polished look.

Your design for the trend box is visually quite striking. What was the concept behind your installation?

Florstore OnTrend gave us free reign and a showroom full of beautiful products to choose from, so we decided to showcase a bathroom set-up using as many of these as possible. Using the wood vinyl on the walls added a natural and warm feel to the bathroom space –  inlaying strips of mirror offsets the wood by adding that reflection and depth to a small space. The Chevron pattern on the floor and walls creates texture and was also a great way for us to inlay ‘lookalike’ marble and colour into the design. We’ve allowed the floor and walls to be the main feature, which is why we chose the lighting and bathroom fittings to ‘float’ inside the OnTrend Box.

What inspiration did you get from your own work, having done this installation?

This installation has reminded us that materials can be used in many different ways, using alternative methods and patterns. It’s very important for designers to keep pushing the boundaries and using finishes creatively – it’s all in the detail!

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Bathroom fittings like the Hansgrohe shower system and sculptured basin from Womag are designed in an open-plan set-up to encourage home owners and designers to exchange creative ideas around the products.
How would DECO readers benefit from seeing this installation first-hand?

You’ll definitely be inspired and gain new ideas and perspectives on what can be achieved with Florstore OnTrend’s range of finishes and fittings. Maybe because we used these materials in a different way, DECO readers will be able to do see how effective it is and do the same within their own homes.

What would you say is one of the most important things (besides budget) to consider when purchasing finishes for your home?

Make sure that the finish matches the application.

Why would you motivate other designers to get involved?

The great thing about being involved is, firstly, the great exposure. Of course, every designer would also relish the opportunity to have a showroom full of products from which to choose in order to demonstrate their design genius.

Why should DECO readers visit the Florstore showroom?

It’s your one stop destination where you can choose and arrange installation of your floor finishing from carpets, tiles and stone to your bathroom fittings and blinds (to mention a few). It’s all displayed beautifully, with lots of help from the sales team to help you choose the perfect finish.


 TAKE THE TOUR

For more information or a private tour of the showroom, you can contact tarn@laurenshantall.com.

Find Florstore On Trend at 19 Kloof Rd, Sea Point, Cape Town, 8005

T: +27 (0)21 439 6685 | W: florstore.co.za


Janine Saal headshotDeco guest writer Janine is a CPUT graduate and loves anything and everything to do with design and décor. Her passion lies in helping the everyday reader to understand the wide world of interior design. Currently she is working for Collaboration in Woodstock where her passion meets execution. She is a yogi in the morning, a designer by day and writer/avid series fanatic at night. You can follow her on Instagram too.

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