The ELLE DECORATION SOLVE New Talent Search is back, now in association with Pick n Pay. For 2013 SOLVE, creatives are asked to turn their ideas for the perfect piece of green design into reality. The inspiration for the competition is simple: to incorporate natural elements in original design.

To read more about SOLVE, and to download the brief, follow this link. To get you dreaming and scheming, here are some inspiring images that reflect this year’s SOLVE theme, by photographer Benjamin Graindorge.

Images above and below by Benjamin Graindorge


1st  place:

Apple MacBook Air 13 inch 128GB  (value R12 999)

2nd place:

Mac Mini  2.5 GHz 500 GB (value R8 499)

3rd place:

Latest iPad

Judges will be looking for designs that are fresh, original, innovative, economically viable to manufacture and a clever interpretation of contemporary design. Sustainability is a key factor and an integral part of the design and manufacturing process.


• Students in any design-related faculty

• Aspiring designers working in other fields who wish to break into the design industry

• Emerging designers

• Established professionals in any design-related field including – but not limited to – architecture, product, furniture and industrial design

Deadline for entries: 19 July 2013


Posted by Inge van der Merwe