The six winners of the second annual Southern Guild Foundation Awards 2013 were announced at a gala event in Johannesburg Maboneng district last night
Attended by the honourable minister of Arts and Culture, Paul Mashatile and Southern Guild Guest of Honour, celebrated international architect, David Adjaye the event also launched the continent’s first Museum of African Design (MOAD).
The awards are there to broaden awareness of the caliber and potential of the South African design landscape and to motivate the industry, said Southern Guild Foundation director, Trevyn McGowan, and relate directly to the business of design for the winners, whether they are established or emerging, and address practical and real challenges that face designers in the current landscape.
Selected by the Southern Guild Design Foundation board members comprising top design and business leaders, awards are made across two categories: Future Growth and Recognition of Excellence.
The 2013 winners in the Future Growth Awards Category are:
1. Apprentice Award sponsored by Pierre Cronje
The placement of an outstanding graduate, selected after submissions from the leading tertiary organizations, for a 12 month apprenticeship with one of the top design companies in the country.
Winner: Ebrahim Assur, Industrial Design graduate from the Cape Peninsula University of Technology
‘Ebrahim Assur has shown extraordinary maturity and sophistication of design as a student. Because he works in solid wood he couldn’t have a better mentor and placement than Pierre Cronje.’
2. Manufacture Award sponsored by ArcelorMittal South Africa
Recognition of a manufacturer who has gone beyond expectation to aid a designer in realising a specific product, with the aim of further development of the project.
Laser fab in Johannesburg
Laser fab have produced award-winning work in steel over the last 10 years for the most important designers in South Africa. Their commitment to producing new and complicated design pieces in small quantities for known and unknown names have earned them immense respect from the industry.
3. Future Found Award sponsored by The Maboneng Precinct:
A young design company that shows innovation and has already achieved excellence with limited resources. The aim of this award is to aid young designers by assisting them to put the necessary business infrastructures in place, to improve their stability and output and to support design and production development.
Atang Tshikare of Zabalazaa
Atang Tshikare works in a variety of categories including fashion, sports, design and wall murals – and has shown tenacity and an ability to find and work with diverse clients, is an original and true talent.
The 2013 winners in the Recognition of Excellence Category Awards
1. Maker to Market Award sponsored by Cape Crating:
This award is given to a leading designer that understands the value of brand building and identity, marketing and consumer interaction and our aim is to elevate business practices within the industry.
Laurie Wiid van Heerden
Laurie Wiid van Heerden has shown exceptional maturity in the operation of his company. Excellent high res images well ahead of an event result in his work being used for invitations, media coverage and promo material, all product information well ahead of time facilitates fast client proposals and his faultless packaging ensures absolute protection of his work.
2. Object that Moves Award sponsored by Weylandts:
An advanced and original product evaluated on aesthetic appearance, quality, functionality, innovation, sustainability and importantly, commercial success to date. The product is at the top end of the market, yet commercially viable enough to sell in multiples.
Kassena server by Dokter and Misses.
Kassena has caused an incredible stir internationally and has sold to clients at every showing in Dubai, Basel, London and New York. Voted in the top 10 products at Design Miami by Collective magazine and the first image on every blog report featuring Southern Guild, this is a truly iconic South African Design piece.
3. Icon Award sponsored by Absa Private Banking, the exclusive financial sponsors for Southern Guild who have shown unparalleled commitment to the arts in this country:
As we endeavor to clearly convey to an international audience what makes South African design rare and specific, and we tell the story of our makers and their vision, it becomes increasingly important that a designer forges their own path and pushes against the expected.
Porky Hefer, a truly inspirational designer.
The winner of this award has an entirely distinct opinion – both in this country and in the global arena. Work that has irony, humour and narrative, a completely inimitable assortment of products that couldn’t have come from any other person and a fascinating viewpoint on design.