Georgia Shekeshe the Johannesburg-based founder of tenfold, a health-centric salon bringing a more mindful approach to the market, shares aspects of her style and life’s inspiration
Tenfold, a modern nail bar located within the Maboneng Precinct, is not so much a salon as a homage to a trendy downtown apartment. Convinced that what sells is being oneself in the most honest and authentic way possible, Shekeshe believes the next generation will be a lot more natural, toxin-free, socially responsible – and chic.
What inspires you?
The women around me – the tenfold team and our clients. I feel very fortunate to be in this race at a time when women, particularly mothers, have such bravery in the workplace, as well as in their communities. In such a fast-paced world, I find the most inspiration in slowing down and letting my mind wander. It’s an incredible exercise – perhaps even a skill – to simply let your mind rest and follow its lead.
Which designer would you love to have lunch with?
Phoebe Philo, the former Creative Director of French design house Céline. She’s a sophisticated, somewhat enigmatic and intensely private woman. There’s something intriguing about her, not to mention her feminist, empowering air.
Which fashion collection changed your life?
Céline SS11 – this was the first time I was exposed to the label. There’s a sense of wabi-sabi in it, from the fabrics used to the natural hair and make-up. It felt effortless.
What decor trend are you loving at the moment?
Minimalism – clean, modern lines with lush, seasonal greenery. I believe that a ‘clean’ look leads to a clear mind.
Next destination on your holiday travel list?
Ubud in Bali, Indonesia, as part of my spiritual journey.
What’s the most important element of your everyday style?
Comfort. I wear pretty much the same type of clothes day in, day out, like a uniform of sorts. I know what works for me practically. I need to be able to move around: I really dislike being restricted. I love a well-fitting blazer and also enjoy the androgynous, clean look, which accords with the tenfold aesthetic. I also always wear a leather bracelet or a cuff.
Favourite furniture item you own?
An oval-shaped Eero Saarinen tulip table in white marble. It’s a dining table, but I use it as a desk. It’s timeless.
Who’s most influenced your career?
In the beauty industry, Alicia Keys and Gwyneth Paltrow. Both are style icons who value natural products. Both are slightly offbeat and quirky, discerning and elegant, but approachable. I admire their consistency in advocating for natural beauty and they’ve proved that going natural can be fun and cool.
Favourite material to work with at the moment?
I love the art of layering to create a room that feels very textured. My favourite materials are reclaimed wood, marble, linen and a touch of black and brass.