Launched in France by Jean Demachy in 1987, the aim was to brand a magazine that would be the interior design world’s absolute benchmark, just like ELLE was and still is for the fashion world. This is the story of the world’s best-selling home magazine.
The spirit of the magazine’s French version was adapted locally for each country but the driving force behind ELLE Decoration has always been the same key themes: inspirational, beautiful, eclectic, practical, international and luxurious. For 28 years, ELLE Decoration has been inspiring readers all over the world, making it today’s #1 international decoration network.
With 25 international editions, two million copies in circulation and 10 million readers, it has also become the world’s best-selling home magazine.
Blending the beautiful and useful with aspiration and inspiration. Stimulating dreams while providing practical insights to make those dreams come true. ELLE Decoration travels the world, tracking down the most unique, outstanding and attractive ideas, satisfying both local and global markets. Each idea is a fresh mix of fantasy and everyday knowledge, accessibility and luxury. This is who we are.
EDIDA: The unique international decoration event.
Launched in 2002, the ELLE DECO INTERNATIONAL DESIGN AWARDS is an annual ceremony recognising global excellence in the interior design world. With 13 different categories such as Designer of the Year, Young Design Talent of the Year, Kitchen and Lighting categories. EDIDA has quickly evolved into the most prestigious international decoration event. The awards ceremony takes place in Milan during the Salone del Mobile, the main global event where interior, architecture and design industries’ actors gather together.