There are people whose names are a brand – and Dutch trend guru Li Edelkoort is one of them. Her newly renovated space in Paris is as eccentric and as usual as the women herself. In the latest Fashion Issue, on shelf until this Sunday, we show you inside her fascinating home.
Lidewji Edelkoort is a trend forecaster, curator, publisher and educator who constantly lives in the future.
Studying the links between art, fashion, design and consumer culture, Edelkoort’s work has paved the way for trend forecasting to become a respected profession. Among other creative adventures, she provides design and lifestyle analysis for some of the world’s leading brands including Gucci, Prada, Zara, Lancôme and Estée Lauder.
Li’s main fountain of inspiration is nature
She is a respected thinker and trendhunter. While she maintains a profile of observing life, she herself does not like to be observed.
Li Edelkoort’s Trends for summer 2015:
Li predicts a return to the rural; farming and gardening.
Also on the cards is a return to romanticism which will lead towards a way of living and thinking that is less rational, more individualistic and less global.
Her trend talk at this year’s Design Indaba revealed the theme ‘Gather’ for Summer 2015.
“In an unstitched society suffering from a long-lasting crisis that has made humans ferociously protective and arrogantly egocentric, it is time for mending and gathering, restoring the fabric of society, picking up the pieces and bringing them together in a patchwork of possibilities, a quilt of substance, able to absorb shock.”
To layer, weave, stitch, pleat, crinkle, tarnish, flower, embroider, paint and ribbon. These are some of the major themes that form the gathering concept.
Edelkoort believes that this three-dimensional craftsmanship will refresh fashion, lending body and beauty to simple cloth, giving form and volume to basic sportswear and delivering exceptional grace to silks and synthetics. “Reaching out to soften our hearts and return us to our roots.”
Her continuous projects include:
Trend tablet – A social media platform explaining how trends grow, evolve and flow; helping us to better perceive and understand how they interact with our daily life.
Bloom – an annual trend book with visually stunning images to feed all your creative work
Keen for more trends, find out from Editor Laureen Rossouw’s about her Top Spring Decor Trends.