While watching all the London Olympics action, are you mulling over plans to visit the great Brit capital anytime soon? (Alrighty, then please see ELLE DECORATION’s latest International 25th Birthday Issue – to win double return tickets on Virgin Atlantic Premium Economy.)

Assuming you’re going to win (think positive now) you might want to consider a few travel tips from the world’s hippest airline.

What does Sir Richard suggest you do for fun, when in London?

Branson has in fact revealed his top London hotspots for tourists to visit in Virgin Atlantic’s first city guide app.


And right on time for the biggest sporting event in the history of the universe.

Virgin Atlantic’s free London City Guide app – for the iPhone and iPad – features itineraries from the airline’s crew and select London celebrities, including designer Alice Temperley and polo captain Luke Tomlinson.

Branson’s top 5 “London loves” are included, with the London Eye named as his top favourite – since it provided huge opportunity for a mischievous media stunt against his rival airline, when engineers encountered problems building the wheel of the Eye.

What parts of London inspire you? I love Notting Hill and Westbourne Grove – there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character.

image via inzumi.com

How do you indulge when you’re in London? We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver’s Fifteen is also excellent.

image via 10best.com
image via londonvisitplaces.com

Do you have a favourite London landmark? It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA. They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan ‘BA Can’t Get It Up!!

image via weheartit.com

Which restaurants do you prefer for a business power lunch? I am biased but I love Babylon at Kensington Roof Gardens. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room.

What are your top three drinking establishments in London? The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it’s a really impressive space.

image via thewindsorcastlekensington.co.uk
image via flickr.com



Posted by Karen Doyle & Inge van der Merwe