The international design exhibition, 100% Design is coming to South Africa and will cover all aspects of design and interior design in the residential, office and hospitality industry. Curators of the exhibition, Laurence Brick and Cathy O’Clery take us through some ideas, concepts and trends that will be seen at the show.

Quiet and Flexible Offices. Hardly-used space, like boardrooms, are becoming defunct as businesses add up the costs of renting by the square metre. And with people working from laptops or smart phones offices are becoming more dynamic with mobile meeting spots, and soundproof booths.

Atelier Silent 3
A Sound proof booth by Dauphin Human Design Group

Eclectic Clustering – On your mantle or table, repetition, a well-loved style of many an interior decorator of one object is out. Cleverly styled vignettes of quirky well-chosen one-offs is the way to go.

gif-con-logos as an example, will not be at the show 

Creative and Adaptable Wall Storage. Decorating a wall with light asymmetrical or modular storage like the highly covetable Swedish Classic String which Mezzanine will be exhibiting, follows the eclectic clustering trend. This system also shows good design lasts – the String range was designed in the 1940s.


Painterly Fabrics We are so glad to see printed fabrics making a colourful comeback. As in fashion, free hand and painterly styles are going to be huge – it just takes one big statement like a sofa or a pile of cushions to make a creative impact. Romo Fabrics, Sarah Ord, Eijffinger and Designers Guild will all have examples of this fresh style.


Upholstery goes Retro Neat, streamlined retro-style upholstery for chic urban interiors. At 100% Design South Africa you will see it in companies like Guideline who supply the hotel and restaurant trade, Casamento whose deconstructed style takes it to a creative level and of course at Tonic who have mastered the look.

miss-daybed shapeimage_9

Industrial Lighting This is a trend that is just not going away and we are seeing a lot of great lighting coming into 100% Design South Africa. Even classical settings are getting a contemporary fix with chandeliers, wall lights task lights and standing lights all in the industrial style.

Basic Materials – simple basic materials such as cork and plywood are being taken to new heights by South African designers. Raw Studio will be showcasing fabulous office systems in plywood and we are very excited about or the Straflex range from Wintec and Laurie van Heerden’s sleek designs in cork.


100% Design South Africa – dates

Cape Town” Launch Pavilion / CTICC / 25 to 28 April 2014

Johannesburg: Hall 1 / Gallagher Convention Centre / 6 to 10 August 2014

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